Email marketing is one of the most accessible and effective tools for attracting, retaining and returning customers. It allows you to significantly increase both the number of repeat sales and the level of customer engagement.
With the help of email newsletters, you can tell your customers about news, promotions, remind them of an abandoned cart or offer a personalized discount. And in combination with the use of an email automation service, you can analyze such indicators as delivery, open rate, reading depth of emails, click-throughs, and much more.
These statistics allow you to conduct in-depth analysis and improve the effectiveness of email marketing.