Web Analytics and Reporting
Web analytics is exactly where the value of data exceeds the value of opinions. The collection and analysis of information, followed by reporting, helps to evaluate the effectiveness of a website, application or service, as well as identify its problems and opportunities for improvement. Web analytics tools provide information about website visitors, traffic sources, key performance indicators and a number of other metrics needed in professional marketing.
Based on data about the way users get to your site, the time they spend on it and actions they perform, you can identify the most effective traffic channels for further scaling. You can also find site errors that prevent users from converting and collect data on the audience that performs the most actions, that is, is the most valuable for the business.
For the correct analysis of data and the subsequent development of a promotion strategy, the accuracy of the data is of high priority. In order not to doubt the correctness of setting up analytics systems, leave it to professionals – the Well Web Marketing team!
Web Analytics Tools
Below are the main services we use when working with analytics
Before we begin, we take an individual approach to every client, however, the structure is still an essential port of this process. We divide the process of working with web analytics into the following stages:
- Analysis of the goals and vision of the client
- Selection of tools
- Setting up of analytics systems
- Setting up of conversion tracking
- Monitoring of seamless operation
- Regular reporting
- Making data-based recommendations
"An incredible team of talented individuals, who thought about the good of our business, with innovative ideas and great creatives."
The WWM team built the acquisition campaigns from scratch and, after they got the technicals right, we saw a 30% increase on app installation from their activity, month on month. They kept optimizing throughout, running various A/B and audience tests, and at the end, the ROI was incredible, and the cost per click impressive.
"Well-balanced team which responds quickly to challenges and goals."
"Well Web Marketing is deeply integrated at New Line Tech marketing activities and I'm going to strengthen their involvement in the near future."
"I like that they always keep me in the loop, ready to change tactic when needed and take an extra mile to bring me desired result."
Can’t speak highly enough of Serhii and his team. They have built me two websites for different niche and providing support with SEO, online advertisement and more.