Web Analytics and Reporting

Web analytics is exactly where the value of data exceeds the value of opinions. The collection and analysis of information, followed by reporting, helps to evaluate the effectiveness of a website, application or service, as well as identify its problems and opportunities for improvement. Web analytics tools provide information about website visitors, traffic sources, key performance indicators and a number of other metrics needed in professional marketing.

Based on data about the way users get to your site, the time they spend on it and actions they perform, you can identify the most effective traffic channels for further scaling. You can also find site errors that prevent users from converting and collect data on the audience that performs the most actions, that is, is the most valuable for the business.

For the correct analysis of data and the subsequent development of a promotion strategy, the accuracy of the data is of high priority. In order not to doubt the correctness of setting up analytics systems, leave it to professionals – the Well Web Marketing team!

Web Analytics Tools

Below are the main services we use when working with analytics

The most popular service for collecting data and displaying detailed statistics about website visits. To start working with Google Analytics, you need to install a special tracking code on the site, which captures all the necessary information, presenting it in the form of internal reports, summaries, and tables.

Google Analytics provides a wide range of settings for different types of business. The tracking code captures data about where visitors come from, how long they spend on a page, and collects their demographic data. In addition, you can set up advanced e-commerce, track conversions and events, build a sales funnel.

Data from analytics is used not only to get information directly from a marketer or website owner but also as a necessary part of optimizing marketing campaigns, including through Google Ads machine learning when integrating an advertising account with analytics systems.

A tag management system that captures valuable user actions on your site without making any changes to the code. With the correct setting of triggers and tags within the service, the system can record events on the site such as button clicks, form submission, page scroll depth, and much more. By submitting this information to Google Analytics, you can track the user’s full path through your site, as well as the entire list of its actions.

GTM tags capture not only the user’s internal actions on the site but also clicks on external links. For example, in cases where a website is used to redirect users to other resources, social networks or an e-commerce platform, tracking external links can provide valuable information for a business.

A service for analyzing the visibility of your site’s pages in search engines, detecting possible problems in its operation and display, as well as analyzing organic traffic. The system provides deeper data on the positions of the website pages in the search results for specific queries, which allows you to find ways for their optimization.

Like Google Analytics, the Facebook pixel is a piece of code that collects information about your website visitors. This way, you can capture when users add a product to their cart, make a purchase, or take other valuable actions on your site, so you can set up more effective Facebook marketing campaigns based on this information. The pixel also allows you to collect audiences of your customers to show them ads, or create similar user audiences based on data about customers who have completed the most valuable actions.

The best platform for call tracking of your customers. The system provides information about the source of the call, which allows you to better evaluate the effectiveness of different marketing campaigns and even keywords.

Ringostat integrates seamlessly with Google Analytics, allowing you to record phone calls as conversions and pass this data to your Google Ads account. Thus, the system receives more information about conversions, that is, it has more data for machine learning.

Work Stages

Before we begin, we take an individual approach to every client, however, the structure is still an essential port of this process. We divide the process of working with web analytics into the following stages:

  • Analysis of the goals and vision of the client
  • Selection of tools
  • Setting up of analytics systems
  • Setting up of conversion tracking
  • Monitoring of seamless operation
  • Regular reporting
  • Making data-based recommendations

Customers’ feedback

Level of involvement

"An incredible team of talented individuals, who thought about the good of our business, with innovative ideas and great creatives."

Online advertising100%
Lead generation100%
Web development100%
Web analytics and reporting75%
Eliza Vlachou
Marketing Director at Kuva Local

The WWM team built the acquisition campaigns from scratch and, after they got the technicals right, we saw a 30% increase on app installation from their activity, month on month. They kept optimizing throughout, running various A/B and audience tests, and at the end, the ROI was incredible, and the cost per click impressive.

Website | LinkedIn

Level of involvement

"Well-balanced team which responds quickly to challenges and goals."

Online advertising100%
Lead generation75%
Web development75%
Web analytics and reporting100%
Dmitry Levin
Co-Founder of KISA

Well Web Marketing team has achieved an immediate impact on our website performance by implementing customer activities tracking which in turn has dramatically improved bounce rate

Website | LinkedIn

Level of involvement

"Well Web Marketing is deeply integrated at New Line Tech marketing activities and I'm going to strengthen their involvement in the near future."

Online Advertising100%
Lead generation75%
Website development100%
Web analytics and reporting100%
Andrew Mazepa
CEO at New Line Technologies

Well Web Marketing drives pre-sales and marketing activities for New Line Technologies and I feel it comfortable and efficient like it could be with an internal team. I can say only positive about our cooperation.
Website | LinkedIn

Level of involvement

"I like that they always keep me in the loop, ready to change tactic when needed and take an extra mile to bring me desired result."

Website development100%
Online Advertising100%
Web analytics and reporting100%
SMM Strategy50%
Yulia Khudoley
Product Owner

Can’t speak highly enough of Serhii and his team. They have built me two websites for different niche and providing support with SEO, online advertisement and more.


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