Web Analytics and Reporting

The most popular service for collecting data and displaying detailed statistics about website visits. To start working with Google Analytics, you need to install a special tracking code on the site, which captures all the necessary information, presenting it in the form of internal reports, summaries, and tables.

Google Analytics provides a wide range of settings for different types of business. The tracking code captures data about where visitors come from, how long they spend on a page, and collects their demographic data. In addition, you can set up advanced e-commerce, track conversions and events, build a sales funnel.

Data from analytics is used not only to get information directly from a marketer or website owner but also as a necessary part of optimizing marketing campaigns, including through Google Ads machine learning when integrating an advertising account with analytics systems.

A tag management system that captures valuable user actions on your site without making any changes to the code. With the correct setting of triggers and tags within the service, the system can record events on the site such as button clicks, form submission, page scroll depth, and much more. By submitting this information to Google Analytics, you can track the user’s full path through your site, as well as the entire list of its actions.

GTM tags capture not only the user’s internal actions on the site but also clicks on external links. For example, in cases where a website is used to redirect users to other resources, social networks or an e-commerce platform, tracking external links can provide valuable information for a business.

A service for analyzing the visibility of your site’s pages in search engines, detecting possible problems in its operation and display, as well as analyzing organic traffic. The system provides deeper data on the positions of the website pages in the search results for specific queries, which allows you to find ways for their optimization.

Like Google Analytics, the Facebook pixel is a piece of code that collects information about your website visitors. This way, you can capture when users add a product to their cart, make a purchase, or take other valuable actions on your site, so you can set up more effective Facebook marketing campaigns based on this information. The pixel also allows you to collect audiences of your customers to show them ads, or create similar user audiences based on data about customers who have completed the most valuable actions.

The best platform for call tracking of your customers. The system provides information about the source of the call, which allows you to better evaluate the effectiveness of different marketing campaigns and even keywords.

Ringostat integrates seamlessly with Google Analytics, allowing you to record phone calls as conversions and pass this data to your Google Ads account. Thus, the system receives more information about conversions, that is, it has more data for machine learning.