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A plain-English marketing glossary
The acronyms agencies use without explaining them, defined in plain English, with a note on why each one actually matters.
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Positioning: the decision every other marketing decision depends on
When marketing feels like it is not working, positioning is usually the reason. How to find yours, test it, and recognise the four ways…
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Content strategy: fewer pages, each one doing a job
Publishing more rarely fixes anything. This is how to decide what to publish, how to structure it so it compounds, and when to stop.
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Social media for small businesses: pick two, ignore the rest
Being present on six platforms badly is worse than being on two properly. How to choose, what to post, and how to tell whether…
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Marketing a startup on almost no budget
With little money the constraint is not reach, it is focus. What to do first, what to defer, and the order that gets a…
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