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Law Firm Marketing Case Study: Kharkiv Law Firm Gets Leads from 184 UAH
How a Kharkiv law firm got leads at 184 UAH on average with Google Ads, lifted its average Google position from 19.9 to 13.7…
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Free customer persona template, with a filled-in example
A free customer persona template as a Word file or a fillable PDF, with filled-in B2B and B2C examples, human-centred design fields and a…
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What are good examples of marketing KPIs?
Marketing KPI examples grouped by goal, with the formula for each one, where to find the data, SMART goal examples and the KPIs to…
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What are the different types of positioning strategies?
Ten types of positioning strategies with real brand examples, internal vs external positioning, competitive postures and a positioning statement template.
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HVAC Marketing Case Study: Bay Area HVAC Company Gets Leads from $34 and 158 AI Citations
HVAC marketing case study: a Bay Area HVAC company cut lead costs from $200–250 to $34–138, grew DR 13 to 48 and earned 158…
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What image sizes should I use on social media in 2026?
Social media image sizes for 2026 in one table: profile, cover, feed, stories and link previews for Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest,…
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How do I build a better customer segmentation strategy?
Nine practical tips for customer segmentation that changes what you sell and say, with the five segmentation types, a worked example and the data…
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What banner sizes should I use for Google Display ads?
Every Google Display banner size in one table, the most common ones to design first, responsive display ad specs, and what the 2026 move…
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How do I add my business logo to Google Ads?
Add your business name and logo to Google Ads step by step: where the setting lives, image specs, approval rules, and why your logo…
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How to get cited in AI answers
Answer engines quote passages, not pages. What makes a page quotable, what to change, and how to measure whether it worked.
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A plain-English marketing glossary
The acronyms agencies use without explaining them, defined in plain English, with a note on why each one actually matters.
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Positioning: the decision every other marketing decision depends on
When marketing feels like it is not working, positioning is usually the reason. How to find yours, test it, and recognise the four ways…
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