Andrew Mazepa

On July 5, 2023, Meta officially launched a new app called Threads. This social network is similar to Twitter and is a direct competitor.

Advertisers now have access to new types of assets with business information, allowing them to add their logo and business name to search ads. Like other assets, business information helps improve the effectiveness of your ads and attract the attention of potential customers. According to Google’s internal data from March 2023, advertisers who add a...

Planning is an integral part of our life. Whether it is apartment renovation, a holiday or work projects. To succeed in any tasks, it is important to have a clear structure of and follow the entire process. That is why task managers are an indispensable tool for daily task planning. Especially in the era of...

In today's digital landscape, Search Engine Optimization (SEO) plays a vital role in driving organic traffic and boosting online visibility for businesses. As SEO strategies continue to evolve, marketers and SEO specialists are seeking innovative tools to streamline their efforts and stay ahead of the competition. One such tool that has gained significant traction is ChatGPT, a powerful language model developed by OpenAI. In this article, we will explore the role of ChatGPT in the work of an SEO specialist and marketer, highlighting its benefits and potential applications.

Social media is an important tool for marketing and promoting a brand. However, in order to attract users' attention and make the content more attractive, it's necessary to consider the correct image sizes for each platform.

Facebook has been rolling out the new Pages Experience for a while now. If your page has been recently converted, or you want to convert it into the new Page experience, you might be wondering how the old or classic pages differ from the new Page experience. Let’s find out the answer in our article,...

The effectiveness of display advertising depends significantly on ad creatives and then on the attractive design, the choice of colors or the appearance of the product in the photo. But format, size, and quality images you use also matter. Google supports a large number of ad variations. In order to simplify the creative process, we...

Attribution in marketing is the distribution of the value of the user’s actions on the site during different visits from different sources. In order to correctly determine the value of individual traffic sources as part of a marketing strategy, it is necessary to choose an attribution model. Here we explain their types and information they...