Email marketing is the perfect tool for interacting with existing customers. By incorporating mailing lists into your marketing strategy, you will be able to communicate directly with the audience you have already acquired through other channels. This allows you to increase sales in several ways at once. For example, this way you can offer customers related products to their already formed order, remind you of an abandoned cart, inform you about current promotions and new products, or even offer a personal discount to a separate group of customers.
In addition, mailing is a great channel of communication with customers. You can ask for feedback, testimonials, what customers want about the range, or what problems they face when making a purchase. All this information is valuable for the business as a whole, but also increases customer loyalty to a brand that is interested in their opinion. And the main advantage of mailing as a tool is that it does not require large budgets.
Contrary to possible relevant stereotypes, professional email marketing has nothing to do with mass spam. Its main goal is to increase loyalty and maintain communication with the audience, and here the right approach is what you need.
The WWM team carefully considers each step of our email strategy, analyzes the response of the audience, and, based on this data, scales successful results. Therefore, if you think that your business needs mailing lists, but do not want your brand or product to be associated with spam among customers, please contact us and enjoy an impressive result.
Email Marketing Tools
Below are the main services we use
Before we begin, we take an individual approach to every client, however, the structure is still an essential port of this process. We divide the whole process of email marketing into the following stages:
- Analysis of the goals and vision of the client
- Contact base audit
- Strategy development
- Email design
- Strategy-based setup of mailing
- Result tracking and scaling
- Regular reporting
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