Search Engine Marketing (SEM) aims to attract visitors to a website by using search tools: media sites, social networks, search engines such as Google, Bing, Yahoo!, Yandex, DuckDuckGo, review sites, video platforms, etc.

Getting valuable traffic for relevant search queries is possible when the site appears on 1 or 2 pages of search results, which is achieved by reputation marketing (SERM) and SEO promotion of the site in search results on mobile devices, tablets and computers.

In our work, we use only white (allowed) methods (white hat), which excludes the possibility of lowering the site’s ranking or exclusion from the search results, and also provides the desired result.