Author: Kate
A/B Testing. Process and Analysis
To win new customers and remain relevant, a business needs to evolve. Without the introduction of new ideas, projects become boring and ineffective. Website redesign, changing creatives or calls to action in advertising, expanding the range, introducing promotions or discounts — how to understand what will bring the result? One of the types of marketing...
Google My Business as a customer acquisition channel
Google My Business is a free and efficient service that lets you post information about local organizations and their affiliates on Google Maps, Google Search and other services, as well as interact with potential customers. If your company operates in a specific area, this service will help users easily find your store or office. The...
Check list: How to make your website ready for advertising?
To launch an effective advertising campaign, you need not only a Google Ads account with a bank card linked to it, but also a website that will convert users into potential customers. How to understand your website is the very thing? Global Internet business constantly intensifies competition for each user. Sometimes elementary mistakes can significantly...