Category: Uncategorized
Check list: How to make your website ready for advertising?
To launch an effective advertising campaign, you need not only a Google Ads account with a bank card linked to it, but also a website that will convert users into potential customers. How to understand your website is the very thing? Global Internet business constantly intensifies competition for each user. Sometimes elementary mistakes can significantly...
Contextual advertising. Basics: work algorithm, types, features
What is contextual advertising? Contextual advertising is a form of personalized advertising that allows you to show users the most relevant ads according to their search queries, interests, socio-demographic data or online behavior. What tasks does contextual advertising solve? For business: For users: How do advertisers pay? In contextual advertising, payments are made according to...
Web analytics: 9 reasons why you need web analytics
In today’s digital era more and more businesses are going online. The Internet may be the main source of customers and contribute to growth and development of a business. However, a quality site, conduction of online-events, SEO, PPC and SMM are useless without a well-built strategy. Elaboration of the strategy is impossible without constant analysis.Web...